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» The market » Industrial property industry |
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Trademarks can be among a company’s most important asset, since they represent the value the company has generated, often over the course of many years. When properly used and protected, a trademark lasts forever. However, when misused or abandoned, a trademark loses its practical value and legal protection, and this can be something very dangerous for its owners, in terms of value.
Trademarks can also drive companies into controversy with third parties due to misuse or infringement. In these cases, companies risk a lot, since a brand's value can be higher than the company’s tangible assets.
The introduction of domain names in the industrial property (IP) world is something relatively new. Due to the acceptance and importance Internet gained worldwide, companies started to become interested in the Internet and the way it could be related to their business. This includes their visibility on the web, whose most important aspect is the domain names.
Every trademark will sooner or later become a digital brand (or ebrand) due to the need for companies to have Internet presence.
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